Seminar 6: Animation in the Commercial Realm

In this seminar we discussed how animation is being used more by the advertising sector and is becoming a popular tool in educating, rather than for entertainment purposes. Advertising is a large part of many industries these days and the animation industry is no exception, as animation is such a popular art form amongst today's society. Animation is also a very useful tool to be used for advertising, as it appeals to a very broad audience, ranging from children to old people, animation is enjoyed by all ages, despite the context of it. So yes, even an animated advert is enjoyed by many.

A good example of an animated advert is the 2013 christmas advert created for John Lewis. I feel that it is a successful advert because, first off, it has a beautiful art style and it is animated really well. This alone makes the advert stand out against other adverts because it is 'different' and unique. I also feel that it's successful because, although it's just an advert, it has a beautiful little storyline, which people will relate to. All of these aspects makes this advert memorable, it sticks in people's minds and gives them something to talk about, which in turn makes people think of John Lewis.